Practical thinking on event strategy, field marketing, and running many events at once.
Start with the goal and the ICP, not the event calendar. A simple way to decide which tradeshows, regional stops, dinners, and partner events earn a spot.
Read more →Executive dinners trade scale for depth. Here is how to source the venue, build the list, invite like a person, and host a night that leads to real follow-up.
Read more →Managing a dense calendar of events is a coordination problem. Here is what we are building, who it is for, and where we are today.
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